Growth for Giftware Market Stalls in 2001, says Unity Marketing
Suffering a double blow from a stagnating economy and the September 11 tragedy, the gift industry's year end retail sales dropped 1% in 2001, down from $55.2 billion in 2000 to $54.6 billion in 2001, according to "The Gifts and Decorative Accents Report: The Market, The Competitors, The Trends," Unity Marketing's latest research report on the industry. The diverse gift industry targets consumers with products largely intended for home display or gift giving within five product categories, including home decorative accents, general gifts, collectibles, stationary and greeting cards, and seasonal decorations. Particularly hard hit in 2001 were the collectibles segment, dropping 9.3% in 2001 to $6.5 billion in retail sales, and seasonal decorations, down 5% to $3.7 billion. Home decorative accents posted 2.2% growth, reaching $16.9 billion in sales in 2001, and consumer spending on greeting cards and stationary rose 2%.