Case Study: Unique Glass Bottle Helps Distillery Generate Buzz
A start-up leverages an O-I glass bottle to establish high-end shelf presence.
Aunique bottle from O-I’s Covet™ Classics collection is helping Copper Fiddle Distillery of Lake Zurich, Ill., generate buzz for its whiskey and gins. The distiller is blazing trails as the first in North America to feature the eye-catching Imperial bottle design, a perfect fit for its Bourbon Whiskey, Tom Gin and Fiddle Gin.
“The uniqueness, simplicity and four-sided appeal of the Imperial bottle make it perfect for showcasing the beauty and quality of our spirits line, which is available at our tasting room in Lake Zurich,” said Fred Robinson, co-founder and proprietor of the Copper Fiddle Distillery. “Working with O-I helped us find the right presence for our brand without sacrificing our ability to get to market according to plan.” Copper Fiddle spirits are also available in bars and restaurants throughout the Chicago area.
The package is accentuated by custom labeling and a unique black cork, which add a modern attitude to the classic decanter-style bottle. The finished product has garnered attention from more than just the guests who visit the facility for tours.
“Our bottle caught the eye of producers in Hollywood, who saw it in media coverage and called to talk to us about product placement opportunities,” said Jose Hernandez, co-founder and proprietor. “Receiving this much attention is an incredible advantage for us.”
The Copper Fiddle Story
Hernandez and Robinson, long-time friends and neighbors, founded Copper Fiddle after changes in Illinois state law embraced the craft spirits movement, making it possible for them to turn an interest in distilling into a business venture. Copper Fiddle’s name and company logo connect two important elements: the 140-gal copper still that’s the first thing guests see when they visit the distillery, and a violin handed down through the family of Jose’s wife, Nancy Rieger Hernandez.
Now 107 years old and sounding better with every passing year, the fiddle has taken on a new life representing Copper Fiddle Distillery. The connection between Copper Fiddle’s craft spirits and the expertly made violin is more than symbolic—age is a valued companion for both the spirits and the fiddle.
Choosing the Right Bottle
As it ramped up to a commercial launch, Copper Fiddle needed packaging that reflected its vision and would not sacrifice speed-to-market or require the higher risks of big volumes. O-I’s Covet Classics collection delivered, with timeless cosmetic flint bottle designs available in a variety of sizes for orders as small as one pallet at a time.
“Consumer interest in craft spirits is higher than ever, and start-up distilleries are looking for scalable packaging solutions to help them break into this highly competitive market,” said Danielle Catley, O-I North America’s category manager for spirits. “Our Covet Classics offerings allow customers to start out small and grow over time while still presenting a premium image featuring the high-quality glass packaging that consumers expect in this segment.”
Covet Classics is part of O-I’s Covet line, a collection of luxury glass packaging products and services. Covet Classics bottles are available in a variety of sizes and can be modified with embossing, coatings, labels and closures (e.g., bar top, screw top and decanter-style) for a distinguished look. Covet also offers design services to create a custom looks for customer brands.
For more information, visit www.o-i.com.