O-I Bottle Receives WorldStar Award
A glass bottle developed by Owens-Illinois, Inc. (O-I) for cachaça Yaguara recently won the WorldStar Award from the World Packaging Organization. Produced in O-I’s plant at Soacha, Colombia, the Yaguara package was created in a design partnership between UK artist Brian Clarke and the O-I Covet™ team. The design of this bottle was inspired by the iconic Copacabana sidewalks, and supports the high-end positioning of this cachaça brand in the local and global markets.
“We have been very pleased with the continuing attention and awards that the Yaguara bottle has gained in many markets,” said Stephanie Johnston, Covet’s general manager. “We think of this beautiful bottle as a business card for Covet. This WorldStar award reinforces our commitment to continue breaking the boundaries to connect with consumers in a powerful way that only glass can do.”
The awards ceremony was held during the recent IPACK-IMA fair in Milan, Italy, awarding 148 winners from 33 countries. Since 1970, the World Packaging Organization has given awards to numerous new packages from all around the world. In the WorldStar Awards 2015, 266 entries were received from 38 countries. Yaguara was one of four Brazilian products that won this important recognition of packaging excellence. Yaguara is currently available in Brazil, North America and the UK.
For more information, visit www.o-i.com.