MSU Students’ Design for Huy Fong’s Sriracha Wins Glass Packaging Competition
The student team of Justin Browne, Sydney Gort, Kevin Peters and David Whaley recently won first place in the 2015 Glass Packaging Design Competition at the Michigan State University School of Packaging. The winning team beat 64 other student teams with their distinctive egg-shaped, clear bottle design for Huy Fong’s Sriracha hot sauce brand.
“The Glass Packaging Institute (GPI) is proud to sponsor the competition for the ninth consecutive year,” said Lynn Bragg, president. “The competition fosters a glass industry partnership with future packaging professionals.”
The winning design gives a nod to Huy Fong’s iconic rooster logo and features a chili pepper-shaped twist-off cap closure. The ergonomic 12-oz design features a 3-in. diameter base and is 7.5 in. high. A pressure-sensitive adhesive label gives the bottle a modern, “no-label” look.
“We chose the Huy Fong brand because sriracha is in everything right now,” said Kevin Peters, student winner. “Plus, they package in plastic, and we thought a glass package would really set it apart from other hot sauces, give it a sense of prestige and value. It will improve the flavor as well, since the product is corrosive and glass is impermeable.”
The winning team was invited to glass container manufacturer Ardagh Group to tour the Quality Lab and Design Center at the company’s corporate headquarters, as well as the Dunkirk, Ind., glass container manufacturing plant. Ardagh also supplied a model of the winning design, including the closure, and Spear Inc. provided the label. In addition, students had an evening exchange with Ardagh executives to ask questions and learn more about the glass design, marketing, and manufacturing process.
“We had a great experience hosting the winning student team,” said John Riordan, president and CEO. “They were highly engaged and already had a good foundation of knowledge about glass packaging. It benefits the entire glass container industry to foster and further a connection with top-notch students in the packaging field. Hopefully we have instilled a preference and appreciation for glass, whatever path their career takes.”
The top 10 submissions were judged by an industry panel including Dale DeVore, Ardagh; Raul Parades, O-I; Efrain Karchmer, Vitro; Dave Wengerhoff, Food Partners Consulting; Bill Eaton, Pepsico; and Rich Crawford, GPI’s former chairman of the board of trustees.
For more information, visit www.gpi.org.