Dental Product Demand to Exceed $12 Billion in 2019
Demand for dental products and materials is expected to rise 3.4% annually to nearly $12.7 billion in 2019, according to “Dental Products & Materials,” a recent study from Freedonia Group. Rapid gains between 2009 and 2014 reflected acceleration from the recession-era reduced base of demand in 2009, particularly in sales related to procedures such as orthodontia and cosmetic whitening and veneers. In the consumer segment, sales benefited from increased use of higher-value specialty products due to a lingering recessionary mindset that emphasized at-home oral care in order to minimize more expensive in-office procedures.
According to analyst Reta Sober, “Going forward, repair and restorative products will continue to dominate the professional dental product category, with nearly two-thirds of the total in 2019.” In 2014, professional dental products accounted for 64% of total dental product demand. Within this segment, the fastest gains will stem from implants, which are increasingly preferred as a durable, long-term alternative to traditional crowns, bridges, and dentures, particularly in light of growing insurance coverage and ongoing technological advances. However, crowns, a more established and less costly product, will still lead the category with more than half of segment demand in 2019.
Cosmetic dental products, a smaller category accounting for only 10% of professional product sales in 2014, will achieve the fastest growth, particularly as consumers return to high-end ceramic veneers. In general, technological innovations that make professional products last longer or look more natural will drive value growth. Further gains in professional dental products will be restrained by improved preventative and at-home oral care.
For additional information, visit www.freedoniagroup.com.