U.S. Demand for Food Containers to Exceed $31 Billion in 2020
U.S. demand for food containers is projected to increase 2.8% per year to more than $31 billion in 2020, according to a recent study from The Freedonia Group, Inc. Major trends include a general shift from rigid packaging formats to flexible containers, efforts to improve both the reality and optics of sustainability initiatives, and increased use of package revisions to reignite interest in sluggish product categories. In recent years, the number of package redesigns has grown substantially, while the number of new food products has slowed considerably. Additionally, novel packaging formats continue to emerge, such as clear plastic cans designed to directly compete with traditional metal cans, and squeezable spouted pouches for mayonnaise and sour cream.
Food products perceived and marketed as healthful, such as yogurt and nuts, will register strong advances through 2020, boosting demand for related packaging such as plastic tubs, cups, and jars, as well as pouches. Pouches will make further inroads into rigid packaging applications due to cost and performance advantages. Also propelling gains is the perception, especially among younger consumers, of stand-up pouches as a more contemporary packaging format than cans, bottles, and cartons.
“Although nearly every major packaging type can make a legitimate case for its environmental suitability, consumer perceptions often weigh more heavily into purchasing behavior than careful analysis of data from lifecycle sustainability assessments,” said Mike Richardson, analyst. “For example, while rigid plastic, foam, and molded pulp egg containers all offer environmental benefits, molded pulp is often considered the ‘greenest’ option of the three.”
Bag demand will increase more slowly based on the maturity of many applications, as well as competition from pouches. Among more mature segments, favorable graphics and the capability to improve microwave oven performance will support continued demand for paperboard food containers. Despite a loss of market share, metal cans will remain an important segment of the food container mix due to their long shelf life and positioning as a means of controlling food expenditures. Prospects for glass containers will be aided by a premium image, along with their use for natural and organic products, which occupy a larger share of the food landscape than they once did; such foods are expected to further expand that share.
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