Decorative Tile in U.S. to See Steady Demand through 2020
U.S. demand for decorative tile is forecast to increase 3.5% annually to 3.1 billion sq ft in 2020, valued at $6.1 billion, according to a recent study from The Freedonia Group. Growth in building construction expenditures will drive advances. The residential market is expected to record faster gains than the non-residential market, bolstered by strong increases in housing completions and continued interest in kitchen and bathroom renovation projects.
Porcelain tile is expected to register the fastest growth in area demand terms through 2020. The rise in popularity of thin porcelain tile (TPT) will especially bolster demand. TPT’s larger size and light weight, as well as performance attributes such as resistance to scratches and cracking, make it a popular choice in both residential and commercial markets. “Porcelain tile are durable, slip-resistant, and can be made to resemble such materials as hardwood and natural stone, but at a lower cost than wood or stone tile,” said Nick Cunningham, analyst. “Porcelain tile can be installed by homeowners as a relatively inexpensive means of enhancing the appearance and value of their homes.”
Ceramic tile will continue to account for the largest share of decorative tile demand by far. Ceramic tile remains the most popular type of tile in both residential and non-residential applications because of its affordability and low maintenance requirements. However, ceramic tile will continue to lose market share going forward to higher value alternatives such as porcelain and stone tile, which are perceived to have superior aesthetic and performance properties.
Flooring is the predominant application for decorative tile, and demand is expected to grow faster than any other application through 2020. In the residential market, gains will be boosted by consumer interest in tile flooring in kitchens, bathrooms, dining rooms, and foyers, both in new housing and in renovation projects. Decorative tile flooring also appeals to construction professionals and building managers in the nonresidential market because of its durability, low maintenance requirements, and slip resistance.
For more information, visit www.freedoniagroup.com.