Cevisama 2017 Expands Exhibition Space
Cevisama’s organizing committee recently gathered in order to analyze the development and the marketing data of the show.
Cevisama’s organizing committee recently gathered in order to analyze the development of the show and the marketing data regarding the 2017 event, which will take place February 20-24 in Valencia, Spain. Currently, just over a month since the registration period started, Cevisama has committed 85% of its floor space. In the case of some sectors such as ceramic tile, this percentage is even higher, approaching 90%.
The guidelines of the Organizing Committee favor high value-added products and attracting more quality buyers, especially from the European and U.S markets. To achieve these goals, the committee approved an increase of the budget for marketing and promotional initiatives, as well as a buyers’ campaign. Similarly, work is ongoing on new attractions catered to architects and interior designers.
“Increased demand, our commitment with innovative high value-added products and our promotional efforts are, no doubt, success factors for Cevisama 2017,” said Carmen Álvarez, director. “Additionally, Feria Valencia will re-issue the ‘See you in Valencia’ initiative, offering the professional visitor a unique showcase including ceramic tile, kitchen and bath fittings, furniture, lighting and decoration, a very compelling proposal, especially for prescriptors and the contract channel.”
For more information, visit http://cevisama.feriavalencia.com.