Market for Augmented Reality and Virtual Reality Headsets to Expand
In terms of dedicated devices, AR continues to sit slightly in the background of VR.
According to recent forecast data from International Data Corp. (IDC), dedicated augmented reality (AR) and virtual reality (VR) headsets collectively are expected to grow at a strong pace from just under 10 million units in 2016 to just shy of 100 million units in 2021, with a five-year compound annual growth rate (CAGR) of 57.7%. VR headsets have led much of the device volume to date. Within that category, screenless viewers (VR headsets powered by a smartphone), which are the cheapest available form factor, have been leading the charge. The second half of 2016 saw a ramp-up in volume from three highly publicized market-leading VR device products: the Sony PlayStation VR, the HTC Vive, and Facebook’s Oculus Rift.
“The next six to 18 months will further stimulate the VR market as PC vendors, along with Microsoft, introduce tethered headsets and high-end standalone VR headsets also enter the market,” said Jitesh Ubrani, senior research analyst for IDC. “With lower hardware requirements on the PC and lower prices on headsets, VR will be more accessible than ever before. And the introduction of additional motion tracking and hand tracking will help further blur the line between digital and physical reality.”
In terms of dedicated devices, AR continues to sit slightly in the background of VR. The reason for this is not that AR is less important, but rather it is harder to achieve. IDC believes VR headsets will continue to lead in terms of volume throughout the forecast, but maintains that AR in general will have a much bigger impact overall on the industry. Consumers are very likely to have their first AR experience via a mobile phone or tablet rather than a dedicated headset, and Apple’s recent introduction of ARKit further supports this.
IDC believes the large opportunity for dedicated AR headsets exists in the commercial segment. A huge level of interest and investment is happening around vertical markets such as healthcare, manufacturing, field service workers, and design. Supporting this is a wide range of products, some of which are commercially available, though from non-household names.
“It is very clear to us that augmented reality is the larger of the two plays here when looking at AR and VR combined,” said Ryan Reith, program vice president with IDC. “Companies like Microsoft, Epson, Intel, Meta, ODG, and DAQRI are already providing devices that are being deployed in real-time commercial projects with significant ROI. The list goes well beyond that of other companies, which have either deployed or are readying for deployment of similar devices. We believe that many industrial jobs will fundamentally change because of AR in the next five years, and these are much more opportunistic markets for dedicated AR headsets than the consumer market. We expect commercial shipments to account for just over 80% of all AR headsets shipped in the next 5 years.”
For more information, visit www.idc.com.