O-I: GLOBAL DESIGN BOOK
The collection illustrates the beauty, versatility, brand differentiation, color, shape, and decoration variations available in glass in a way no other packaging material can match.
Owens-Illinois, Inc. (O-I) has launched a Global Design Book to provide inspiration for brand owners and design agencies looking for fresh ideas in glass for their foods and beverages. O-I has drawn together more than 100 glass designs from around the world. The collection illustrates the beauty, versatility, brand differentiation, color, shape, and decoration variations available in glass in a way no other packaging material can match.
“Many studies tell us consumers love glass,” writes Andres Lopez, O-I’s CEO, in the foreword to the book. “It’s their favorite package. Only glass evokes wonder: the pleasure as you pick up an ice-cold beer bottle, the craving as you open a jar of your favorite spread, the anticipation as you watch the sommelier uncork your champagne."
The entries are new product designs developed over the last few years by O-I design teams either from a received brief or with customers’ design agencies across each of the five continents on which the company operates. They show the breadth of O-I’s design expertise and also illustrate the different cultural norms that provide design cues for brands in each location.
“The book is more than selection of pretty pictures,” said Marie-Laure Susset, Marketing Communications leader for O-I Europe. “It relates a narrative of brand image and consumer trends over recent years. It tells of the growth of craft, of premiumization, or of healthy hydration.”
For more information, visit www.o-i.com.