Cevisama Adds Two Pavilions to Accommodate Increasing Demand
The fair took place recently at Feria Valencia in Valencia, Spain.
Cevisama 2018 was reportedly the biggest edition in recent years due to an increase in the number of foreign exhibitors, mainly from Italy, as well as a boom in the bathroom furnishings sector and the presence this year of specialist machinery for the ceramic tile industry. The fair took place February 5-9 at Feria Valencia in Valencia, Spain. Organizers expect to beat the record number of visitors who attended last year—83,000.
Cevisama showed the latest in floor and wall tile, frits, glazes and colors, roof tile and brick, materials and tools, natural stone and bathroom furnishings, along with specialist machinery for the ceramic tile industry. In order to accommodate demand, the fair had to take over an extra two pavilions and thus occupied 10, covering a total of 122,000 sq m. Exhibitors numbered approximately 838, directly or indirectly: 506 Spanish and 332 foreign, from a total of 44 countries.
The space occupied for commercial purposes increased by 20% compared to 2016 (the last comparable edition, as it is the most recent one to have included machinery). Particularly significant is the increase in the number of Italian companies exhibiting, which was up by more than 50%. “The fair’s positioning, its power to draw visitors and exhibitors and the recovery of demand in Spain have all helped propel this growth,” said Manuel Rubert, Cevisama president.
Equally important is the rising number of exhibitors from the bathroom sector. “Right now, Cevisama is the only powerful sales platform for the bathroom sector in our country, and the fair is now the foremost event for the industry. Some of the major players in the industry are exhibiting, which clearly constitutes a draw that, combined with the effort we have invested in sales and marketing, means we have recruited a significant number of new exhibitors.”
Led by architect and critic Luis Fernández-Galiano, the fair’s organizing committee put together a strong program for the Cevisama Lab Architecture Forum, featuring top-level speakers such as Pritzker Prize winners Rafael Moneo and Eduardo Souto de Moura. The Trans-hitos exhibit of new uses for ceramic looked at the important part the material plays in the new “social architecture” trends, while the Alfa de Oro prizes again recognized the most innovative products on show at the fair, this time with the help of Spain’s Minster for Energy, Álvaro Nadal. The “Best Interior Design on a Stand” prize, the ceramic design and bathroom design competitions, the Exco technical sessions and the installation demonstrations given by Proalso were also part of the Cevisama 2018 program of activities.
For more information, visit www.cevisama.com.