Cevisama 2019 Sees 90% of Space Booked
The show’s strongest section, ceramic tile, has already outperformed the figures for Cevisama 2018.
Organizers for Cevisama 2019, which will be held January 28-February 1, 2019, at Feria Valencia in Valencia, Spain, report that 90% of the space available to exhibitors has been booked. The show’s strongest section, ceramic tile, has already outperformed the figures for Cevisama 2018; the sales figures have almost hit the target set for 2019 in the budget approved by the event’s organizing committee. For the frits, glazes and colors sector, 88% of the space expected to be booked has been taken, while the bathroom furnishings sector, which traditionally starts confirming bookings in the latter part of the year, has booked more than 70% of the space allocated to it.
“We are going to beat the record in terms of the exhibition space we sell and the number of professionals who come to visit, which is where we need to make the most effort,” said Manuel Rubert, Cevisama president. According to Rubert, the event has increased the budget it dedicates to sales and marketing initiatives designed to attract major distributors and specifiers (architects, interior designers and property developers) from Spain and the core overseas markets, with the main focus being on the traditional European markets and the U.S.
“We will soon be publishing a spectacular program for our Architecture Forum that will, yet again, feature eminent professionals, including winners of the Pritzker Prize for architecture,” said Carmen Álvarez, Cevisama’s director.
Álvarez also highlighted that the event is annexing a new pavilion at Feria Valencia, pavilion 6. Located near the Architecture Forum, with its own access from outside the venue via the North Forum, pavilion 6 will be used to house ceramic tile and bathroom furnishings manufacturers that specialize in this area or would like to develop this line of business.
To learn more, visit https://cevisama.feriavalencia.com/en.