Surface Haptics to Shake Things Up in Mobile Electronics and Automotive Infotainment
Rudimentary haptics technology is being upgraded to more sophisticated and powerful capabilities, including virtual keyboards and buttons, virtual material textures and geographical topographies, customized multi-mode notifications and alerts, and more.
According to a recent report from n-tech Research, the global surface haptics market is projected to grow from $0.4 billion in 2018 to over $45 billion in 2027, with a CAGR of 60%. This growth is anticipated as the result of a fundamental transition from the simple and limited haptics technology we have been experiencing so far on our mobile electronic devices (e.g., smartphones, smartwatches) and gaming consoles to much more elaborate, sophisticated, and capable haptics technologies.
Until recently, the only widely used haptics effects have been vibration notifications and alarms in mobile electronics and the shaking of certain gaming accessories. This rudimentary haptics technology is being upgraded to more sophisticated and powerful capabilities, including virtual keyboards and buttons, virtual material textures and geographical topographies, customized multi-mode notifications and alerts, and more.
Major markets identified for meaningful growth of surface haptics include mobile electronics and automotive infotainment systems. The mobile electronics market is the currently largest market for haptics and will continue to grow, reaching $6 billion in revenues by 2022. The automotive market, while in the beginning of its growth period, will reach $3 billion by 2022.
The next emerging surface haptics markets are projected to be appliances and advertising. Widespread implementation of touchscreen controls in appliances will energize the use of surface haptics, which could produce revenues of $300 million by 2022. Haptics in advertising has already demonstrated its effectiveness and appeal to customers through mobile electronics and interactive kiosk platforms. This market could reach $600 million by 2022.
Additional details are available at www.ntechresearch.com.