Wienerberger Acquires Watsontown Brick via General Shale
According to Wienerberger, Watsontown Brick operates a modern and highly efficient production site with four manufacturing lines and a production capacity of 92 million standard brick units.
Through its U.S. subsidiary General Shale, the Wienerberger Group recently acquired Pennsylvania-based Watsontown Brick Co. With this move, Wienerberger reports that it has broadened its market footprint in the Northeastern U.S. regions of New York, New Jersey, Maryland and Pennsylvania, as well as in Canada. The purchase price was not disclosed.
“We are pursuing a strategy of active market consolidation in the USA,” said Heimo Scheuch, Wienerberger CEO. “The reorientation of our activities initiated a few years ago is producing the desired results, as confirmed by the highly satisfactory development of earnings in North America. Watsontown Brick, a leading supplier of high-quality facing bricks, is a perfect fit for us. Moreover, this acquisition strengthens our business in the urban construction market in major agglomerations. By swiftly integrating Watsontown Brick into our existing U.S. platform, we will drive the optimization of the company’s performance in terms of costs and products. As we see enormous potential in our U.S. business, we intend to continue on our growth path in this region in the years to come.”
According to Wienerberger, Watsontown Brick operates a modern and highly efficient production site with four manufacturing lines and a production capacity of 92 million standard brick units. The company has about 50 employees and looks back on a history of 110 years, which makes it one of the oldest and most traditional U.S. producers of brick for residential and commercial applications.