Vitro Launches New Brand Identity
The brand launch reportedly signals a new era for the Mexico-based glass manufacturer.
Vitro, S.A.B. of C.V. recently announced the launch of a new brand identity rooted in the tagline “Together, We See Further.” Vitro reports that, at a formative moment in the company’s evolution, the new brand represents a renewed commitment to partnership and innovative, long-term thinking. In addition to the new brand message, the refresh is also centered on a new visual identity and logo, as well as new Mission, Vision, and Values statements.
“We’re staying true to what has made us an industry leader,” said Adrian Sada Cueva, CEO. “The power of partnership remains our greatest asset. We have a reputation for working together and looking ahead to develop the next generation of innovative glass solutions. Now, that reputation becomes our identity.”
The brand launch reportedly signals a new era for the Mexico-based manufacturer. In recent years, Vitro has doubled in size due in large part to investments made in the U.S., including the October 2016 acquisition of PPG’s architectural glass business unit, PPG Flat Glass, and the March 2017 acquisition of automotive original equipment manufacturer (OEM) glass business, Pittsburgh Glass Works (PGW). Vitro currently operates 10 glass float lines across the enterprise; its seven U.S. glass float lines include five operated by Vitro Architectural Glass and two operated by PGW.
“With collaboration as our constant, we have made great progress in recent years,” said Sada Cueva. “Today, with a stronger, more global leadership position, our new era demands a new commitment to our customers and partners.”
Additional details are available at www.vitro.com/further.