Thomas Maskell is a ceramic engineer and MBA who
provides consulting services to large and small ceramic companies. He is also
the author of The Complete Guide to Investing During
Retirement, and can be reached at (330) 757-0501 or email@example.com.
If your company is experiencing hard times, remember this simple axiom: profits grow the business while negative cash flows bankrupt it. When you are in survival mode, cash is king and profits are secondary.