Ceramic Industry News / Whitewares

Lifetime Brands Acquires Fred & Friends

Lifetime Brands Inc. recently announced it has acquired the business and certain assets of Easy Aces Inc., which operates under the name Fred® & Friends (F&F). F&F designs and markets novelty housewares and other products under the Fred brand.

“Lifetime’s access to international markets in Europe, Mexico, Brazil and China provides opportunities to introduce Fred products into new markets and distribution channels,” said Jeffrey Siegel, chairman, president and CEO of Lifetime. “At the same time, Lifetime will benefit from F&F’s strong relationships with independent specialty stores, which should enable Lifetime to increase distribution of our recently introduced Savora® line of unique upscale kitchen tools and gadgets, which is targeted to this retail segment.”

“Our very motivated and talented team looks forward to becoming a part of Lifetime,” said Frederick A. Roses, F&F’s founder and ‘Head Fred.’ “We’ll get to keep doing what we’re best at—designing products that put smiles on peoples’ faces and working with our designers, suppliers and customers—and let the folks at Lifetime take care of the rest.”

For additional information, visit www.lifetimebrands.com or www.fredandfriends.com.

Did you enjoy this article? Click here to subscribe to Ceramic Industry Magazine.

You must login or register in order to post a comment.



Image Galleries

2015 Ceramics Expo

Snapshots from the 2015 Ceramics Expo, April 28-30, Cleveland, Ohio. Posted: May 14, 2015.


Ceramics Expo podcast
Editor Susan Sutton discusses the upcoming Ceramics Expo with event director Adam Moore.
More Podcasts

Ceramic Industry Magazine

CI May 2015 cover

2015 May

Our May issue covers bulk batching, pneumatic conveyors, high-temperature furnaces and more! Be sure to check it out today.

Table Of Contents Subscribe

Daily News

We know where you find the latest ceramic industry news (ahem), but where do you catch up on the rest of your daily news?
View Results Poll Archive


M:\General Shared\__AEC Store Katie Z\AEC Store\Images\Ceramics Industry\handbook of advanced ceramics.gif
Handbook of Advanced Ceramics Machining

Ceramics, with their unique properties and diverse applications, hold the potential to revolutionize many industries, including automotive and semiconductors.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


facebook_40px twitter_40px  youtube_40pxlinkedin_40google+ icon 40px


CI Data Book July 2012

Ceramic Industry's Directories including Components, Equipment Digest, Services, Data Book & Buyers Guide, Materials Handbook and much more!