Ceram recently announced it is changing its name to Lucideon, effective February 1. The company has acquired new businesses over the years and the change is intended to bring them together under one banner. In addition, the change will reportedly help grow the business, which offers materials development, testing and analysis, resource efficiency and assurance to customers around the globe.

The name Lucideon was reportedly chosen carefully. It comprises two words: “Lucid,” as in making things clear and intelligible, and “eon,” meaning a period of time.

“The name change will help bring all of our operations together under one identity and give us a strong base to move forward,” said Tony Kinsella, chief executive. “As the group has acquired new interests, the range of different company names has become confusing for our clients.

So we have come up with a single identity that will incorporate all of our businesses and which will reflect what we stand for as an organization—independence, accuracy, creativity and responsiveness.

“We’ll be using a fresh logo and we’re creating a new corporate website at www.lucideon.com, which will act as a portal and information site, directing customers to the services they need and the location they require,” Kinsella said.

For more information, visit www.ceram.com.