Whitewares

Reintroducing a Historic Line

March 2, 2012
KEYWORDS pottery
/ Print / Reprints /
ShareMore
/ Text Size+

 

CI0312-rookwood-inbody-300px.jpg
In the 1940s, when World War II caused a severe shortage of metals in the U.S., Rookwood produced ceramic urns to meet demand.

The Rookwood Pottery Co. recently announced it is partnering with the largest family-owned supplier in funeral service, Aurora Casket Co., to make an exclusive line of cremation urns. The deal marks Rookwood’s return to the funeral industry, where familial connections and legacies carry notable significance. In the 1940s, when World War II caused a severe shortage of metals in the U.S., Rookwood produced ceramic urns to meet demand. In fact, one of the designs in the Aurora line is a modernized version of a 1940s classic.

Under the agreement, Aurora has commissioned Rookwood to create a line of eight urns, comprising two designs in four colors. Rookwood’s artisans will produce the urns, which will bear the Rookwood logo and time stamp, at its Over-the-Rhine facility in Cincinnati, Ohio. The urns will only be available through licensed funeral homes.

The timing of the partnership with Aurora is important, as the demand for cremations continues to rise. An estimated 44.4% of the population is expected to choose cremation by 2015, according to the Cremation Association of North America. That compares with 34.3% of the population in 2007.

Chip DeMois, Rookwood CEO, said the company decided to bring back its urns after recognizing this trend. “In our research, we found that most urns come from overseas and they are not ceramic,” DeMois says. “Aurora gives Rookwood a chance to revive American-made, ceramic urns. A Rookwood urn represents the finest in American ceramics and is one of the new business cornerstones of Rookwood’s current revival as the leader in architectural tile and art pottery.”

Aurora Casket has prominently featured the urns in its recent cremation products catalog. According to Steve Jones, president of Meierjohan-Wengler, an Aurora subsidiary that produces and distributes cremation urns, the products are now available to the thousands of funeral homes that Aurora serves.

“We’re really honored that Rookwood chose us as a partner,” Jones says. “Part of Aurora’s mission is to help bring an honorable closure to every life. Rookwood, because of its beauty and uniqueness, will help us take a step toward our mission. That is important to a family-run company.”

“Aurora, through Steve Jones, has demonstrated a true respect and appreciation for the quality that Rookwood represents,” DeMois says. “Likewise, the brand integrity and quality of the Aurora name ensures us the best opportunity to offer our urns throughout the country.”

In addition to the line of urns available through Aurora Casket, Rookwood is offering customized, hand-painted urns through Rookwood. 

For additional information, visit www.rookwood.com or www.auroracasket.com.
 

Did you enjoy this article? Click here to subscribe to Ceramic Industry Magazine.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

May 2014 Issue Highlights

Our May 2014 issue is now available!

Podcasts

Sapphire: An Extreme Performer

Ian Doggett of Goodfellow and CI Editor Susan Sutton discuss the benefits and opportunities provided by industrial sapphire.

More Podcasts

Ceramic Industry Magazine

CI August 2014 cover

2014 August

Explore technical ceramics, glasses and refractories in our August issue!

Table Of Contents Subscribe

THE CERAMIC INDUSTRY STORE

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\Ceramics Industry\handbook of advanced ceramics.gif
Handbook of Advanced Ceramics Machining

Ceramics, with their unique properties and diverse applications, hold the potential to revolutionize many industries, including automotive and semiconductors.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Directories

CI Data Book July 2012

Ceramic Industry's Directories including Components, Equipment Digest, Services, Data Book & Buyers Guide, Materials Handbook and much more!

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40google+ icon 40px